CASE STUDY
Coventry Building Society Arena
Client
Coventry Building Society Arena
Sector
Services provided
The Situation
PLMR Advent has handled PR and communications for Coventry Building Society Arena from the first planning application through to the present.
With a series of major events running throughout the year, constant interaction with the venue team and partner organisations is required. Communications support is also provided in the build up and on the day, complementing other areas of large scale productions including operations and marketing to maximise media visibility and ticket sales.
What we did
Advent is responsible for generating media releases to cover all activities, liaising with agents and bookers in support of major events, copywriting for web and print and offering high-level executive communications advice.
The team also supports the arena with award entries, social media services and crisis communications.
The Result
The contract has seen the company establish the venue as a nationally renowned centre for business, sport and entertainment.
Handling PR and communications for a wide range of events from the 2012 Olympics and the Davis Cup, from MTV Live through to Take That, from trade shows and exhibitions to its hotel opening and key sponsorship deals.
