As the World Corporate Games heads to Coventry in August 2026, PLMR Midlands has agreed to be media partners for the event – and to enter a team to take part.

Sam Jackson, Senior Account Manager at PLMR Midlands, explains a little more about the Games and why the firm is getting involved.

“Beyond the day-to-day work in delivering great results for our clients, we are always looking for ways to come together as a team.

“So in the year when Coventry City FC have been promoted to the Premier League for the first time in 25 years, PLMR could not pass up the opportunity to try and make their own sporting history by taking part in the World Corporate Games this August.

“The World Corporate Games brings together businesses large and small from all over the world to engage in a spot of friendly competition, whether that’s on the football pitch, tennis court, or even over the chessboard.

“Previous years have seen SMEs line up against teams from the likes of Barclays, IBM, and Freeths, showing the broad range of companies that take part.

“And this year, PLMR Midlands is the exclusive media sponsor of the event, which will see us work with organisers to promote the Games in external media ahead of and during the tournament.

“This is not our first time working with the Corporate Games.

“Three years ago, when the UK edition of the Corporate Games came to Coventry, we sponsored the Games and entered a team for the first time.

“PLMR Midlands got together a six-a-side football team who didn’t quite reach the podium, but I managed to bag the firm a gold medal by winning the 5km running event in my age category.

“We’re hopeful this year’s team can up its medal count while enjoying networking with new and existing clients – both in and out of competition. But even if we don’t medal, being part of the event and helping spread the word is what matters the most.

“At PLMR Midlands, we love sport. While we might not necessarily win all the medals on the pitch, through working with clients including the CBS Arena, British Transplant Games, British Judo, the IBSA World Games, and the former Wasps Netball, we know what it takes to deliver great results for sporting clients.

“I’m really excited we’ll be taking part in such as great event once again, and I’ll be ensuring my opponents will have to dig deep if they’re going to claim my gold!”