PLMR Group Media Snapshot: July 2024

9 August 2024

July was a remarkable month for the UK as we saw the swearing-in of a new government after the Labour Party won the General Election. The nation also tuned in for the end of the Euros and the start of the Paris Olympics 2024, with schools breaking up for the summer holidays.

PLMR Group also had a busy month as we kicked off our post-election insights series with The Times’ Chief Political Correspondent, Aubrey Allegretti. We were then joined by former Cabinet Minister, the Rt Hon Michael Gove, who shared his insights on what the first hundred days of the Labour Government could look like. The day after the King’s Speech, Lord Knight also joined us to share his own experience of previous Queen’s Speeches and gave an analysis of the confirmed Bills. To end the month, we were joined by Denis Campbell, Health Policy Editor at The Guardian and The Observer, who provided an overview of the challenges faced by the NHS and shared his thoughts on what the future of health policy in the UK could look like.

Matching this array of events, we also achieved a variety of international, national, broadcast, trade and regional coverage for our clients. We supported organisations to develop strong stories that achieve cut-through during the politically saturated news agenda, helping disseminate their key messages at an opportune time. Read on to find out more about some of our media highlights for July 2024!

The Guardian: Hippos might fly - UK research discovered animal can get airborne

Client: Royal Veterinary College

Sector: Health Sciences and Research, Higher Education

PLMR supports the Royal Veterinary College (RVC) to promote its clinical excellence, internationally recognised teaching and world-leading research. In July, one of the research stories we supported with revealed that the fastest-moving hippos become airborne for substantial periods of time. This was the first time this movement had been discovered, with the findings helping improve scientific understanding of how the size of large animals influences their movement on land, helping vets diagnose or monitor hippos that have problems moving or are experiencing lameness.

PLMR worked with the lead academic and RVC’s external relations team to develop a compelling story that captured the key findings of this research, before disseminating it to Tier 1 UK and international press and trade media. Despite a crowded media landscape during the General Election results, the story garnered significant interest with more than 900 pieces of coverage. This included interviews with The Guardian, CNN, Germany’s Die Zeit, EuroNews and various BBC streams, including BBC Radio 4, international BBC News and BBC World Service.

The Sun: Huge inflatable obstacle course to open in UK city next week with mega slides and DJ sessions

Client: Coventry Building Society Arena

Sector: Leisure and hospitality

The world’s largest inflatable obstacle course, known as The Monster, is set to be a massive hit with the public during its month-long residence at Coventry Building Society Arena. To promote the attraction, PLMR Advent secured an array of coverage in print and broadcast media across the Midlands, with several mentions across BBC WM and BBC CWR.

Reaching a UK-wide audience topped it all off ahead of The Monster’s official launch on 1^st August. The Monster formed the centrepiece in The Sun’s What’s On article, trumping the Victoria & Albert Museum’s new Taylor Swift exhibition and ongoing events at London’s Paradox Museum in the process and also featured in The Irish Sun.

This is Money: Younger generations are more likely to shun making a will: How to ensure your last wishes are met

Client: Lime Solicitors

Sector: Legal, Contentious Probate

PLMR supported the Contentious Probate practice of Lime Solicitors to secure national coverage with a polling press release in This is Money and Mail Online.

Drawing on the results of consumer polling carried out by Lime, PLMR worked closely with the solicitors firm to draft a release based on the data, which showed that almost half of Gen-Z, millennials, and boomers are misinformed when it comes to the practicalities of leaving a will.

The coverage offered a valuable platform for the key messages of Lime Solicitors, who are keen to encourage better education for younger generations about the importance of estate planning and inheritance to avoid fraught and emotionally challenging disputes in the future.

Property Week: Better together - how ECF and Muse plan to spend £400m regen funding

Client: ECF

Sector: Property

PLMR’s Built Environment team has been working with ECF, the partnership between mixed-use regeneration specialist Muse, government agency Homes England, and the investment arm of Legal & General, to raise the profile of their work unlocking major regeneration opportunities across the country.

As part of our activity, PLMR landed a feature piece in Property Week which focused on the ambitions of this partnership after announcing its funding doubled to £400 million. This feature came after securing an interview between Property Week and ECF, resulting in a double-page spread in their July magazine and coverage online.

East Anglian Daily Times: David Lloyd Bury St Edmunds introduces general manager

Client: David Lloyd Clubs

Sector: Health

PLMR Genisis has been leading the media relations activity for David Lloyd Clubs ahead of the opening of their new club in Bury St Edmunds later this year. Following the appointment of their new General Manager and the further launch of their recruitment drive, we pitched a press release on the announcement to key regional and trade media.

The story introduced the new General Manager and highlighted the recruitment drive and job creation for the new Club, while further exploring the key facilities that will be available at the Bury St Edmunds Club. The story achieved prominent coverage in key regional titles including the East Anglian Daily Times, Suffolk News, and Bury St Edmunds Mercury.

In other news...

A 21st century NHS: What should the next Government do to accelerate digital health & care in the NHS?

Client: Mastek

Sector: Health

This month, PLMR Healthcomms’ ‘From The Frontline’ podcast featured a panel discussion on the future of digital innovation in the NHS, including client Assad Tabet, Senior Vice President for Healthcare at Mastek, Pritesh Mistry, Digital Fellow at the Kings Fund and Sam Shah, former Director of Digital Development at NHS England.

Discussion focused on barriers to the adoption of digital innovation in the NHS, opportunities presented by digital health to transform NHS services and where the NHS can learn from other sectors.

We’ll be back next month with PLMR Group’s latest media hits, but in the meantime you can read more about PLMR’s award-winning PR services over on our case studies page.

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PLMR Group Media Snapshot: July 2024

The Guardian: Hippos might fly - UK research discovered animal can get airborne

The Sun: Huge inflatable obstacle course to open in UK city next week with mega slides and DJ sessions

This is Money: Younger generations are more likely to shun making a will: How to ensure your last wishes are met

Property Week: Better together - how ECF and Muse plan to spend £400m regen funding

East Anglian Daily Times: David Lloyd Bury St Edmunds introduces general manager

A 21st century NHS: What should the next Government do to accelerate digital health & care in the NHS?

“Majoy surgery, not sticking plaster solutions” needed

Digital PR vs. Traditional PR: What Works Best for Your Brand?

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