The UK General Election - 4th July 2024

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PLMR Group Media Snapshot: April 2024

April was a month bustling with activity. The country enjoyed the first bank holidays of the year over the Easter weekend, celebrated Earth Day, and in London we witnessed a record-breaking London Marathon with more participants than ever before.

With April being the main run-up to the local elections, which were held on 2nd May, campaigns urging voters throughout England and Wales to participate were in full swing. Across the pond in the US, the remarkable sight of a total solar eclipse captured international attention, adding a celestial highlight to the month.

Back at PLMR, the team had an equally productive month, hosting an event with John Stevens, Political Editor at the Daily Mirror, achieving mentions for client the National Office of Animal Health in both houses of Parliament during two highly pertinent debates and publishing several insightful blog posts on protecting reputations in a deepfake era, research into handing Metro Mayors more control over local planning and persistent funding problems in the education sector.

We also had a great month for public relations and achieved a fantastic selection of coverage across national, trade and regional outlets for our clients. Take a look below at our media highlights for April 2024!

Mail Online: ‘War Graves Commission warns of `turning point´ for legacy of commemoration 

Client: The Commonwealth War Graves Commission 

Team: PR and Corporate Communications 

Sector: Culture 

In April, PLMR continued working with the Commonwealth War Graves Commission (CWGC) to officially launch their programme of events to mark the upcoming 80th anniversary of D-Day. The CWGC are the global leader in commemoration, responsible for the care and maintenance of 23,000 war memorials and cemeteries in 150 countries.

Drawing on our network of media contacts, we refined and amplified the Commission’s key messages to support their upcoming ‘Lighting Their Legacy’ torch roadshow, which will see a flame of commemoration travel across the UK, accompanied by young people, veterans, and high-profile guests.

By warning of a ‘turning point’ in commemoration and calling for more to be done to engage younger generations in the stories of the past, PLMR successfully secured coverage in more than 130 outlets across the UK, including Mail Online and The Independent.

The Guardian: Heavier drinking during Covid led to 2,500 more deaths from alcohol in 2022 – ONS

Client: Alcohol Health Alliance UK

Team: PLMR Genesis

Sector: Health

The Alcohol Health Alliance UK (AHA) is a group of more than 60 non-governmental organisations that work together to promote evidence-based policies to reduce the harm caused by alcohol. Following the Office for National Statistics releasing data on the number of alcohol-specific deaths in the UK in 2022, PLMR Genesis supported the AHA by leading the PR activity to raise awareness of the latest figures and AHA’s call for the government to introduce a national alcohol action plan.

The story achieved widespread national and regional coverage, both in print and online, including The Guardian, Daily Mirror and Evening Standard, as well as interviews and mentions across regional radio.

FE News: Embed microcredentials into lifelong learning for optimal skill-building

Client: Instructure

Team: PLMR Mango

Sector: Education Technology

PLMR’s Education Practice supports Instructure, a leading provider of Learning Management Systems for schools and further and higher education institutions, to showcase the value that digital learning platforms add to the education sector.

As part of this mission, we worked alongside the Regional Vice President for Europe, Middle East, and Africa at Instructure, to join the discussion on the future of skills in the UK as well as the use of AI in Education, both key topics in the EdTech sector.

PLMR spotted key opportunities for Instructure to comment on these topics and secured the placement of an article in FE News, detailing how bite-sized learning opportunities termed ‘microcredentials’ are the optimal method for lifelong learners to build in-demand skills to benefit the workforce. We also achieved another article in EdTech Innovation Hub, exploring key methods for integrating AI into the classroom to enhance learning.

LaingBuisson: Keeping on top of quality and compliance

Client: Bluebird Care

Team: PLMR Health and Social Care

Sector: Social Care

PLMR worked to secure a feature in LaingBuisson’s Care Markets magazine – a major healthcare sector publication – on behalf of Bluebird Care’s Director of Care, Quality and Compliance. The piece explored what care providers can do to sustain and evidence great quality in the changing regulatory landscape of social care, sharing insights from Bluebird Care, a leading home care and live-in care provider with over 200 franchised home care businesses across the UK and Ireland, regarding their recent transformation and growth programme.

The piece, which has been featured online and in print, spoke to themes that are a priority (and growing concern) for providers and investors alike. It allowed Bluebird Care to diversify its trade media footprint to reach a business and investor-focused audience and raise the profile of its executive team and investment programme.

Coventry Live: Coventry targets major sport events for the city at global event

Client: Destination Coventry

Team: PLMR Advent

Sector: Sport, Leisure and Tourism

PLMR Advent worked with four key partners across Coventry to highlight its presence at a major exhibition, SportAccord 2024 in Birmingham, showcasing the city’s sporting pedigree and promoting its strategy to bring more major sport events to the city. The partnership is known as Sport In Coventry and is a mix of private and public sector partners, including Destination Coventry, Coventry City Council, Coventry Building Society Arena and the University of Warwick.

PLMR Advent ran a social media campaign on behalf of Destination Coventry in the lead-up and during the exhibition. Working alongside Sport in Coventry partners, PLMR Advent also landed media coverage in a string of key local and regional media titles post-event, including the city’s most-read publication, Coventry Live.

In other news...

Perspectives of a Former Minister: The UK Government's Approach to Life Sciences

Team: PLMR Healthcomms

Sector: Health

In this episode of PLMR Healthcomms’ From the Frontline Podcast, Senior Account Manager, Seb Phillips, sat down with Will Quince MP, former Minister for Health & Secondary Care, one of the most engaged and proactive Ministers of State that the Department of Health and Social Care has seen in recent years.

In this podcast, Will discusses his 14-months as a Minister in the Department of Health and Social Care, including his reflections on the UK’s innovation policy and his experiences overseeing the Medical Technology Strategy, the Voluntary Scheme for Branded Medicines Pricing and Access (VPAG) and the O’Shaughnessy Review on Commercial Clinical Trials.

As an experienced Member of Parliament, Will also shares candid reflections on his journey in Parliament and offers some forward-thinking insights ahead of the upcoming general election, including some advice for some Prospective Parliamentary Candidates (PPCs).

We’ll be back next month with PLMR Group’s latest media hits, but in the meantime, you can read more about PLMR’s award-winning PR services over on our case studies page: https://plmr.co.uk/case-studies/.

White text on blue background with decorative white plus shapes representing health communications. "From the Frontline a podcast by PLMR Healthcomms"

We’ll be back next month with PLMR Group’s latest media hits, but in the meantime you can read more about PLMR’s award-winning PR services over on our case studies page.

Thanking our veterans for today’s General Election announcement

Grand Visions Versus Ts and Cs – The Contested, Overlooked Future of Adult Social Care

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