PLMR explores crisis communications for universities in Times Higher Education

Tiffany Beck OBE

Senior Account Director - Head of Education

Universities operate across a complex landscape with a vast ecosystem of stakeholders, making effective crisis communications particularly challenging to navigate.

From campus safety concerns to incidents involving staff or students to issues with research or free speech, crises can have a profound impact on the reputation of institutions amongst current and prospective students and staff, policymakers, donors and more. The development and implementation of an effective crisis communications strategy is therefore paramount to safeguarding an institution’s integrity, managing public perceptions and protecting the wellbeing of an entire campus community.

Head of Education Tiffany Beck explores in Times Higher Education how higher education institutions can mitigate potential damage, protect reputations and maintain public trust through effective crisis communications and reputation management. Click here to read the full story.

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.

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