A pro-active media strategy is vital to share the right messages for our clients and elevate their organisation, but it is equally important to react to opportunities in front of you.

That has certainly been the case in recent weeks with PLMR Advent quick to react to media requests, resulting in high-profile broadcast interviews for clients on national news.

Wright Hassall Partner Freya Summers was interviewed on BBC Breakfast by Business Correspondent Emma Simpson for a fascinating feature on the rise in hybrid working. This came from responding quickly to a request from our contacts at the BBC for suitable case studies on hybrid workers, and selling-in Freya’s story to the media.

Stadium Managing Director David McAtamney completed our recent double-header after he was interviewed on Sky News on how to monitor crowds at events.

Caption: Freya Summers interviewed on BBC Breakfast