Top five benefits of outsourcing digital marketing services for SMEs 

Benefits of Outsourcing Digital Marketing Services

Planning and executing an effective digital marketing strategy can be a daunting task if in-house digital literacy is low or you are facing budget and resource constraints.

Here are just a few of the top benefits of outsourcing your digital marketing and why it is important for small to medium-sized businesses. 

 

1. Cost-Effective 

Outsourcing to an agency like ours allows businesses to access a team of digital experts at a lower cost, and reduced risk, than hiring an in-house team. It also means you don’t have to invest in a suite of marketing technologies and tools which can all add up to a substantial monthly cost. 

According to survey results by MarketingSignals, 42% of UK businesses outsource their marketing services. And roughly 60% of small businesses use paid digital advertising (IAB UK) to reach their audiences, grow their customer base and achieve their business goals. 

 

2. Expertise 

If you add up the experience and expertise of an agency digital team, you’re getting a team of experts who have honed their skills and experience across different tools, techniques, sectors and campaigns. Our comprehensive marketing plans are tailored to each client’s audiences and goals for maximum return on investment (ROI). 

Agencies, like PLMR Genesis, can help businesses develop strategies that are backed by research, experience, industry knowledge and data analysis, ensuring that marketing efforts are focused on the right channels and audiences. 

 

3. Time Saving and Efficiency 

One of the most significant advantages is the ability to save time. An experienced agency team can hit the ground running and have your campaigns up and running and bringing in leads very quickly. 

Outsourcing also allows for businesses to avoid the time and energy of recruiting and training an in-house team. Part of our role is to make it easy and quick for you to get your marketing plans live and your business goals closer.  

 

4. Access to Advanced Tools and Technologies 

Agencies provide data and insight from industry-leading tools and technologies that businesses may not have been able to afford or use effectively otherwise. This can help businesses to stay competitive in their sector and achieve better results. 

 

5. Scalability and Flexibility 

A flexible agency team will allow for businesses to scale up marketing efforts and test new strategies, channels and ideas without extensive commitments. Businesses can adjust their marketing efforts at short notice, adapting to changes in the market or testing different approaches and budgets. 

 

What Services Does PLMR Genesis Offer? 

We offer a range of digital marketing services for our clients which include:  

As well as digital marketing services, we also have a team of communications professionals covering: 

 

Utilising an integrated mix of both digital and communications services can provide businesses with a comprehensive and effective approach to reaching and engaging their target audience across multiple channels. 

 

Get in touch 

If you’re an SME looking to outsource your digital marketing services, make sure to choose a reputable, accredited, and experienced agency that has a proven track record of delivering results.  

At PLMR Genesis, we specialise in helping both regional and national SMEs across a wide range of sectors to develop and execute comprehensive digital marketing strategies that are tailored to your individual business goals.  

Contact our digital team today to learn more about our services and how we can help your business grow: digital@genesispr.co.uk / 01473 326400 

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