There are lots of digital marketing methods out there to really help boost the presence of your organisation and gain plenty of engagement, but one of the most effective marketing methods is digital advertising. Whilst there is a plethora of benefits to digital advertising, I have outlined the main ones that will help you decide whether your organisation would benefit from introducing digital advertising into your wider marketing plans.
Specific location and audience targeting
If you have a specific location you want to target or a specific audience, digital advertising is the best tool to support with this. Maybe you are working on a planning consultation project and only want to target people living in that area or you want to promote a job vacancy in the local community and just want to reach out to certain users, you can be as specific as you need to be, gain lots of engagement and get the results you need quickly.
Whether you’re looking at setting up a campaign on a social media platform or on the Google Ads platform, you can set a budget on how much you are looking to spend, and this will never go over that budget, meaning you have peace of mind that your campaign is successfully running, whilst still being cost effective. Another way that digital advertising is extremely cost effective is you only pay once you have results, as digital advertising runs on a cost per click (CPC) basis, once you campaign starts to generate results, you will then start paying for the campaign and the CPC will begin to get lower – the lower the CPC the better!
Easy to monitor statistics and effectiveness of the campaign
All digital advertising platforms allow you to monitor statistics to judge how well your campaign is performing. You can track impressions, CPC, demographic data on individuals including their gender, age, location and much more. These insights are super helpful to understand if you are targeting the right audience, whether you need to optimise your ads further and if you are on track to reach your set goals or objectives.
Large reach across the world
If you want to increase brand-awareness and want to reach as many people as possible, digital advertising is ideal for this. You can keep targeting broad and reach users from all over the world with your ads. You can then track where the ad has been engaged with the most and develop a strategy using the findings from due to this. Maybe you thought many users would come from the UK but actually come from the US, you can then strategize around this and market more towards the countries that are most interested in your business.
Overall, digital advertising is a great way to get more users to see and understand your business better. It’s an extremely cost-effective way to gain more exposure for your business and an easy way to understand your target audiences in a more detailed way.