Media gather as Dippy is unveiled in Coventry

Coventry welcomed a giant new attraction this week – and PLMR Advent was part of the team that ensured everyone knew about it!

Dippy the Dinosaur was unveiled at the Herbert Art Gallery & Museum on Monday, February 20, where he will stay for three years after being loaned by the Natural History Museum.

PLMR Advent invited a range of media to the launch and helped to manage them on the day, securing coverage across radio, TV, print and online, contributing to a hugely successful start to Dippy’s stay in the city.

Caption: Crowds gather as Dippy is launched in Coventry

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.