Coventry welcomed a giant new attraction this week – and PLMR Advent was part of the team that ensured everyone knew about it!
Dippy the Dinosaur was unveiled at the Herbert Art Gallery & Museum on Monday, February 20, where he will stay for three years after being loaned by the Natural History Museum.
PLMR Advent invited a range of media to the launch and helped to manage them on the day, securing coverage across radio, TV, print and online, contributing to a hugely successful start to Dippy’s stay in the city.
Caption: Crowds gather as Dippy is launched in Coventry