Why modern and traditional PR skills go hand-in-hand

Throughout 2023 members of the PLMR Advent team will be sharing their PR expertise every month through a series of blogs, and for January, Account Manager Adam Manning is highlighting why the success of modern-era communications channels are underpinned by traditional PR skills.

Adam focuses on the effectiveness of PR stunts – and how a morning spent in a field in the pouring rain with an alpaca ahead of the FIFA World Cup generated a story that reached millions of people.

Read the blog in full here: https://plmr.co.uk/2023/01/why…

Caption: Adam Manning, PLMR Advent Account Manager.

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.

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