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Why modern and traditional PR skills go hand-in-hand

Throughout 2023 members of the PLMR Advent team will be sharing their PR expertise every month through a series of blogs, and for January, Account Manager Adam Manning is highlighting why the success of modern-era communications channels are underpinned by traditional PR skills.

Adam focuses on the effectiveness of PR stunts – and how a morning spent in a field in the pouring rain with an alpaca ahead of the FIFA World Cup generated a story that reached millions of people.

Read the blog in full here: https://plmr.co.uk/2023/01/why…

Caption: Adam Manning, PLMR Advent Account Manager.

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