PLMR Advent has been working with the team at the Birmingham 2022 Festival over recent weeks to help raise the profile of the evaluation reports that were launched at an event at the Birmingham Hippodrome this month.

Advent, alongside colleagues in the PLMR Birmingham office, started working on the project in December to highlight the findings of the nine reports that examined the cultural festival’s impact on the region.

It resulted in TV and radio journalists attending the launch of the reports and led to coverage across print, online and broadcast.

Caption: Birmingham 2022 Festival in Birmingham City Centre.