Reflecting on Road Safety Week 2021

On average, a shocking five people die every day in the UK from road traffic accidents.

To recognise the lives lost and bring awareness to our road conditions, this week (15th-19th November) Brake held their annual campaign – Road Safety Week. The theme for this year was ‘Road Safety Heroes’ and we celebrated the groups and individuals that help make our roads safer for everyone. PLMR is proud to support Road Safety Week, and this year we wanted to spotlight some of our own clients who we think are #RoadSafetyHeroes:

The Major Trauma Group is made up of lawyers and clinicians across the UK, who use their expertise every day to support individuals navigate their legal, medical and financial needs after a serious trauma has happened. Their support lets major trauma victims and their families focus on the physical and emotional journey to recovery, and gives them peace of mind so that they do not have to worry about things like living costs and finding the best medical teams. The Group are passionate about road safety and can often be seen raising awareness on road safety issues, especially around new technologies such as smart motorways and e-scooters. The Major Trauma Group is working to ensure that future policy around transport and mobility has user safety at its heart.

The East of England Ambulance Service NHS Trust and the Thames Valley Air Ambulance provide critical emergency services in their respected areas of Norfolk, Bedfordshire, Cambridgeshire, Essex, Hertfordshire and Suffolk, and Berkshire, Buckinghamshire and Oxfordshire. The East of England Ambulance Service works around the clock every single day of the year. In the 2020/2021 period, they responded to nearly two million emergency 999 calls. This puts an extreme amount of pressure on their team but does not inhibit the vital work they do responding to accidents and injuries around the region.

The Thames Valley Air Ambulance is also an extraordinary organisation. On average, the Thames Valley Air Ambulance is called out seven times a day and with their helicopter and five response cars, can reach any location within 15 minutes. The team goes through rigorous training to ensure they can respond to any type of injury as well as reach any location. With no Government or lottery funding, they rely solely on financial donations to carry out their work. PLMR was pleased to support the organisation celebrate 21 years of their life-saving work in 2020.

Our emergency services deserve recognition this week, as do others who work behind the scenes to keep our roads safe and support people when the worst happens. PLMR would like to say our own thank you to some of our amazing clients who are saving lives every day.

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