PR Account Executive Harriet Davey has thrown herself into PR and agency life, achieving international coverage and getting to grips with digital services. The 22-year-old reflects on her first six months at Genesis and the Graduate Training Programme.
In an industry which thrives on fresh ideas and drive from new talent, the PLMR | Genesis Graduate Training Programme is paying strong dividends with Account Executive Harriet Davey marking her six-month milestone.
The 22-year-old has enjoyed a whirlwind year after graduating from the University of Birmingham in Theology and Religion with a six-month semester at Keio University in Tokyo.
Since joining us, Harriet has launched herself into our revamped graduate scheme which includes a PR and Digital Marketing Executive Training Programme. The 20 sessions cover media relations, social media, crisis communications, digital advertising and SEO.
Harriet said: “I’ve learned so much during my first six months here. The time has flown by and I feel I’ve settled in really well.
“For me the most valuable aspect of the training programme was that each session was run by a different team member, giving me a huge variety of knowledge from people with widely different backgrounds. It was also the perfect way to get to know the PLMR | Genesis team.”
Harriet secured regional, national, and international coverage for a leisure and tourism client over the summer after helping to plan, manage and execute an integrated PR, social media and video strategy for a campaign.
Harriet said: “My clients are extremely varied and I’m excited to continue expanding my skillset and experiences. Some of my goals include writing and issuing more high-profile press releases and delving further into video editing, social media management and graphic design, as I’ve greatly enjoyed all of these.
“Everyone has been so forthcoming with information – the digital team even facilitated an additional tutorial session on Google Analytics after I expressed interest. It’s amazing to have such a wealth of knowledge from talented people all around me.
“The PLMR | Genesis team is so supportive and I know they’ll help me reach my goals.”
Harriet’s line manager Tim Miller, an Account Director, said: “We have a proven track record of recruiting graduates from a variety of disciplines and developing their skills and watching them accelerate their careers in such a fast-moving and creative industry.
“The PLMR | Genesis Graduate Training Programme is designed to provide a 360 tour of PR, marketing and digital – and Harriet has shown all the hallmarks of a future superstar. She has an incredible work ethic and attitude, already has a number of top achievements under her belt, and I know has learned so many skills already in such a short space of time.”