Coventry Moves creates headlines across the world

EDITORIAL USE ONLY A group of Coventry's young River Runner performers make their way through the Coventry streets as they trace the path of the river that runs beneath the city during Coventry Moves, Coventry UK City of Culture's signature event. Picture date: Saturday June 5, 2021. PA Photo. Photo credit should read: Doug Peters/PA Wire

Advent helped Coventry hit the headlines as its year as UK City of Culture got into full swing.

Advent helped Coventry hit the headlines as its year as UK City of Culture got into full swing.

We first worked on the bid to win the 12-month celebration six years ago, and helped its signature event Coventry Moves make news across the globe.

The 12-hour celebration event was featured on all major news networks in the UK and made it to the front pages of, among others, the Sunday Times and The Observer.

Advent director Lee Corden, who has managed the account for the company since before the bid was launched, said: “It really was a moment in the sun for the city and kicked off what looks set to be a spectacularly memorable year. So much work has gone into the planning of the year and the team behind UK City of Culture has had to overcome so many obstacles along the way, that it was great to see Coventry Moves and the impact it had.”

Photo caption: Coventry Moves getting underway in the city

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