Football is coming home!

Advent helped the major announcement that Wasps Group and Coventry City Football Club have agreed a new deal for the Sky Blues to return to the Ricoh Arena from next season.

Advent helped the major announcement that Wasps Group and Coventry City Football Club have agreed a new deal for the Sky Blues to return to the Ricoh Arena from next season.

We worked alongside CCFC to co-ordinate a joint press statement and then helped organise a media interview session at the Ricoh later that day.

The event saw media coverage at local, regional and national level, and on a wide variety of broadcast channels.

Advent has worked for Wasps for five years and has been the retained communications firm for the Ricoh Area since the complex opened in 2005.

Picture caption: Coventry City chief Dave Boddy (right) with Wasps CEO Stephen Vaughan

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