Property client Fisher German enjoyed some towering national publicity for a unique home it has been marketing — thanks to Advent’s media contacts.
A spectacular converted water tower in Ashby de la Zouch was put on the market by Fisher German in January, and Advent managed to achieve editorial coverage on the Daily Mail and Daily Mirror websites – helping the property to become the month’s most viewed on Rightmove, which led to more coverage in titles as diverse as Livingetc, Metro, Evening Standard and a range of regional publications.
Ben Longstaff, of Fisher German, said: “The previous owner of the tower did a superb job in creating a unique home, and we knew it would create interest, but we were delighted with the exceptionally high level of PR generated by the Advent team. Having a combination of high profile national and regional publicity really generated huge interest and we went to final bids with a really exceptional result for the vendor.
“It has been a great project for Fisher German as we sold the uncovered tower several years ago, so we have followed its development very closely and we are really pleased with the results we have achieved.”
Caption – Converted water tower in Ashby de la Zouch