Cartoon penguin gained international fame

Advent has helped tell the story of how a little cartoon Christmas penguin gained popularity all over the world after it featured on a hospital charity’s T-shirt.

Advent has helped tell the story of how a little cartoon Christmas penguin gained popularity all over the world after it featured on a hospital charity’s T-shirt.

Coventry resident Margaret Keenan wore the University Hospital Coventry and Warwickshire Charity’s ‘Penguino’ T-shirt when she received the world’s first COVID-19 vaccine.

Demand for the T-shirt went through the roof – the charity received more than 5,000 orders when it usually gets 500.

Orders were made from all over the world, and T-shirts were even gifted to scientists at BioNTech, the firm which jointly created the vaccine.

Pictured: May Parsons with the Penguino t-shirt

PR Week rankings 2024 – PLMR breaks through £10m barrier

Top tips for a successful media sell-in

Add PLMR to your contacts

PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.

Menu