Genesis PR appoints new digital account executive

Genesis, the Ipswich based PR and marketing agency, has added to its award-winning team with the appointment of Luke Watts as digital account executive.

Luke developed his digital marketing expertise while working for a web design agency where he was responsible for creating and maintaining paid advertising campaigns and Search Engine Optimisation (SEO). He has also worked with several start-up app companies.

He graduated from Anglia Ruskin University in Cambridge in 2019 with a First-Class Honours degree in Marketing.

On his appointment, Luke said: “I am grateful for the opportunity to join Genesis and work with clients to build their digital marketing and make a difference to their bottom line. I look forward to helping drive the success of the agency that saw the potential in me.”

Penny Arbuthnot, Director, said: “It is a pleasure to welcome Luke to our team at Genesis. We are seeing an increased demand for integrated PR and digital marketing as companies realise the value of effective communications with audiences at every touchpoint. Luke joins our team to help deliver our digital marketing offering including website build, social media campaigns and SEO.”

Genesis, based in the East of England, provides intelligent solutions for clients in today’s digital world, including building and managing brand reputation and driving the achievement of defined business or organisational goals through an integrated, multi-channel approach to PR and marketing. It works with clients who are leaders and influencers in a variety of business, industry, public and charity sectors.