All eyes on ‘LAMBCAM’

Moreton Morrell College was forced to cancel its annual Lambing and Animals weekend – but the show went on through the magic of technology and hit the national headlines

Moreton Morrell College was forced to cancel its annual Lambing and Animals weekend – but the show went on through the magic of technology and hit the national headlines

The college set up “LAMBCAM” to give people the opportunity to see the new-born lambs from the comfort of their own homes.

Advent helped to promote the event and it captured the attention of national and regional print and broadcast media, with The Times and Evening Standard printing photos of the lambs and BBC Midlands Today also visiting Nether Morton Farm at the college.

Photo caption: Nether Moreton Farm manager Henry Dingle holds one of the newest additions to the farm.

PLMR Attends the Student Publication Association National Conference 2026

Child using phone

A new phase in regulating children’s digital lives?

Add PLMR to your contacts

PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.

PLMR
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.