PLMR’S CEO Kevin Craig in PR Week discussing the psychological impact the Coronavirus has had on trade markets 

Kevin Craig

Founder and CEO

Kevin Craig, founder and CEO of PLMR, said history shows the markets will recover and that open and honest communication from the private sector helps boost long-term confidence.

“It is important to remember that China has faced a similar crisis before, when an outbreak of SARS in 2003 spread to 26 countries and sadly killed over 800 people. There were similar concerns about the global economic impact then, too, but in reality China’s growth rebounded quickly and the decline in consumer spending wore off fast.”

Read more here.


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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.