Midlands PR and media firm Advent Communications has continued its growth by appointing a new account manager.

Rhys Berry has joined the Coventry-based company from an industry trade publication, where he had worked as a reporter before becoming news editor.

The appointment comes on the back of a series of new client wins for Advent, which has been in business for 21 years.

Rhys will work across a range of clients in the firm’s portfolio including in the education and professional services sectors.

Director Lee Corden said: “It’s great to have someone with Rhys’s experience in journalism on board.

“Working for a trade title means being able to take quite technical information and turning into copy that’s engaging and interesting for the reader.

“We work across a range of sectors and help our clients to achieve coverage locally, regionally and nationally on broadcast media, in print and on the web and that skillset is a perfect fit for us.”

Rhys said: “Making the move into PR was something I had been considering and when the opportunity arose to join Advent, it was too good to miss.

“In just a few days I have seen the full range of clients that Advent works on and the cross section of media we hit – from local radio to national press.”

Advent works across a range of sectors including professional services, manufacturing, property, sport, education, culture and leisure.

Pictured: Advent director Lee Corden (left) with new recruit Rhys Berry