Advent handled the announcement of a major merger between property firms Fisher German and Vine Property Management.

The two companies have come together to form a £41 million turnover multi-discipline group with a network of offices throughout the UK.

Advent secured a national exclusive with leading trade publication Estates Gazette and then created 31 different versions of the press release, which localised the story for every office in the company’s network.

Advent has worked for Fisher German for more than three years, firstly handling its residential property agency work before taking on all PR of the firm.