Warwickshire Winner

A one-off bottle of Warwickshire-inspired gin was awarded to the stage four winner of the OVO Energy Women’s Tour as thousands lined the streets to watch top cyclists race across the county.

A one-off bottle of Warwickshire-inspired gin was awarded to the stage four winner of the OVO Energy Women’s Tour as thousands lined the streets to watch top cyclists race across the county.

Peter Monks, Director at Shakespeare Distillery, joined stage winner Kasia Niewiadoma of Canyon-SRAM Racing on the podium at Burton Dassett Country Park to hand-deliver the exclusive bottle – dubbed the Warwickshire Winner.

The artisan gin, infused with locally-grown herbs carefully selected by herbalists at the National Herb Centre in Warmington, was distilled and bottled at the Shakespeare Distillery, with Advent Communications helping to establish the partnership and achieving coverage of the gin’s creation across local media and on the official Women’s Tour website.

Pictured: Leader of Warwickshire County Council, Cllr Izzi Seccombe, Peter Monks, Director, and Simon Picken, Distiller, at Shakespeare Distillery, and Sam Turner from the National Herb Centre.

Perspectives of a Former Minister: The UK Government’s Approach to Life Sciences

Insights from the Northern Transport Summit 2024

Add PLMR to your contacts

PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.