Are crisis communications teams in food and drink ready for the Brexit fallout?
How can communications teams prepare for the Brexit fallout? Plus: take part in our survey
Food and drink is no stranger to a crisis. But when it comes to Brexit – arguably the biggest potential crisis the industry has faced since the Second World War – are comms teams prepared?
Consumers can be remarkably unforgiving after all, as the High Stakes Leadership survey, published by comms agency Hotwire, revealed in March. Some 82% said they would consider ditching a brand that handled a high stakes issue in a way that violated their values.
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