PLMR features in The Grocer this week in a piece on the food industry’s preparedness for Brexit from a comms perspective

Share on facebook
Share on twitter
Share on linkedin

Are crisis communications teams in food and drink ready for the Brexit fallout?

How can communications teams prepare for the Brexit fallout? Plus: take part in our survey

Food and drink is no stranger to a crisis. But when it comes to Brexit – arguably the biggest potential crisis the industry has faced since the Second World War – are comms teams prepared?

Consumers can be remarkably unforgiving after all, as the High Stakes Leadership survey, published by comms agency Hotwire, revealed in March. Some 82% said they would consider ditching a brand that handled a high stakes issue in a way that violated their values.

To read the full article click here.

Budget 2021 Analysis from PLMR