What is media training?

Media training helps you prepare to engage with the media, so you get the most from precious media opportunities.

Our highly interactive media training sessions have a focus on ‘learning through doing’. Participants are given realistic interview scenarios to prepare for. They’re helped to refine their messaging into clear, concise and memorable soundbites.

Participants are then interviewed by a former journalist, on camera. Once the interview is complete, their performance is reviewed, line by line, in the safety of a private training room, with feedback from PLMR’s media training experts.

We’ll show you the best way to prepare for an interview. We’ll teach you the techniques that can help you stay on message, more of the time. We’ll show you how to steer clear of potential pitfalls.

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.

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