At the races…

Warwick Racecourse saw its biggest attendance in more than 20 years at the Qatar Airways May Racing Carnival.

The carnival got off to a flying start with the Kids Carnival Day welcoming 6,686 racegoers – the largest crowd at the racecourse since 1997.

It featured four fixtures and closed on May 30 with the Celebration Raceday.

Andre Klein, General Manager at Warwick Racecourse, said:

The Qatar Airways May Racing Carnival has gone from strength to strength and shown positive growth for a third year.

There are many reasons for this but there is no question that one of them is the strong support we have had from Advent.

A main pillar of our community engagement strategy is communication. The PR opportunities developed by Advent – including driving column space in local newspapers – has absolutely delivered what we were after.

Pictured: Andre Klein and Warwick Racecourse mascot Wilbur at Westgate Primary School with teacher Heather Sewell and pupils, from left to right, Seth, Harleen, Hugo and Belle.

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.

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