Genesis PR has appointed a new Senior Account Manager to its growing business. Bringing more than 15 years’ experience in PR and copywriting, Elma Glasgow joined the team of 15 at Genesis in July.

She has previously developed and implemented successful PR campaigns and copywriting projects for clients across a wide range of sectors including construction, property development, education, engineering, recruitment, technology and charity.

As a trained journalist, and with expertise gained while working in-house, for agencies and as a freelancer in London, Cambridge and Ipswich, she contributes valuable, wide-ranging knowledge.

Director of Genesis PR, Penny Arbuthnot, commented: “We are delighted that Elma has joined our thriving team. Her experience spans high-profile brands as well as specialist SMEs, which is a great match for our client base. Also, with expertise working across print, broadcast and digital media, her skills will help us drive forward the integrated campaigns we offer our clients.”

Elma will be working closely with clients on B2B campaigns, helping to build their brands locally, regionally and nationally.