A new initiative

Advent Communications has played a part in the launch of a leading new initiative by three of the area’s universities.

Birmingham City University, University of Wolverhampton and Coventry University  have formed the West Midlands Combined Universities (WMCU) –  a partnership which brings together the institutions’ applied research and training expertise to develop skills and foster innovation across the region.

The link-up of three like-minded universities will provide the West Midlands Combined Authority (WMCA) with a powerful resource with which it can meet ambitious objectives around skills, employment opportunities and productivity

Advent managing director Adam Dent acted as facilitator for the event held in Birmingham, and then conducted a questions and answer session with the invited audience which included leading industry figures, council leaders and LEP chairs.

Pictured: Adam Dent (MD of Advent Communications)

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