Advent has helped launch an exciting initiative as Coventry strives to become a leading City of Rugby.
City of Rugby is a unique and ambitious programme with the ultimate objective of establishing Coventry as one of the leading cities in the world for every level of the sport by 2023 – rugby’s 200th anniversary.
It is a formal collaboration between key organisations that have an interest in rugby, who will work together to develop the game at all levels, with the aim of promoting both Rugby League and Rugby Union, and the sport’s core values (teamwork, respect, integrity, enjoyment and discipline) across the city.
Our client Engage! is co-ordinating activity with representatives from all major rugby interests in the city to oversee the seven-year strategy, and also working closely with the RFU and RFL.
Pictured – left to right – Jon Hunt (Coventry Sports Network), Chris Millerchip (Engage!), Nick Eastwood (Wasps), Paul Breed (Coventry Sports Foundation), Alan Robinson (Coventry Bears), Jon Sharp (Coventry RFC), Phil Maynard, (Coventry RFC), Mark Richardson (RFU Warwickshire), and Tom Clift (Engage! Coventry)