Advent is helping to bring a ray of sunlight to communities across the region after lending its backing to a new community campaign.

We have become one of the founding members of the Heart of England Community Foundation’s 100 Club.

The foundation is the region’s largest grant-giving organisation and manages a range of funds – from large businesses to individuals – and distributes the money to groups that make a positive impact in their area.

The Heart of England Community Foundation launched the new 100 Club alongside the Coventry and Warwickshire Chamber of Commerce to give up to 100 small and medium-sized businesses the chance to contribute £1,000 to local good causes.

Adam Dent, managing director of Advent Communications, said: “We know all about the great causes that the Heart of England Community Foundation help across the Coventry, Solihull and Warwickshire area.

“The grants can often be relatively small but they make a big difference to the community – whether it’s a sports team, a community event or a social activity for older people, they always have a positive impact.

“We are proud to be supporting the 100 Club and it would be great to see more firms across the area giving their backing too.”

Tina Costello, director of the Heart of England Community Foundation, said: “It’s great to have this level of support. We know many companies out there want to contribute to the local community and the 100 Club means SMEs can help to make a big difference to their area.

“Advent are an established and highly-regarded company in the city and having its support is fantastic news.”

Pictured: Adam Dent (left) with Tina Costello