A wee bit of funding goes a long way

Minerva – a business angels network run by Advent client, the University of Warwick Science Park – enjoyed a stream of media coverage on the back of its latest investment.

The network has put £40,000 into Captive Media’s latest round of funding to help take the company – which provides interactive washroom games that are operated by users’ flow – to the next level.

The company and Minerva enjoyed online, radio and print coverage as well as a splash of social media interaction for the games which include a penalty shoot-out.

‘Urine the money’ quipped one quick-witted twitterer.

Pictured – Captive Media’s interactive washroom games 

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