Minerva – a business angels network run by Advent client, the University of Warwick Science Park – enjoyed a stream of media coverage on the back of its latest investment.
The network has put £40,000 into Captive Media’s latest round of funding to help take the company – which provides interactive washroom games that are operated by users’ flow – to the next level.
The company and Minerva enjoyed online, radio and print coverage as well as a splash of social media interaction for the games which include a penalty shoot-out.
‘Urine the money’ quipped one quick-witted twitterer.
Pictured – Captive Media’s interactive washroom games