From elves to snowmen, reindeers to mums, Pete charts the top ten reputational threats to December's biggest celebrity - Santa Claus.
  1. The Elves: Short, light green and exploited – but organised.
  2. The keen interest in stockings: Plenty do still judge.
  3. Pet Reindeers (one of whom has a swollen nose):  Celebrities with unusual pet animals are statistically more likely to face a hostile press (see Bubbles the chimp).*
  4. Deciding who is naughty and nice: Why make an enemy of the naughty? Those who receive coal will one day learn to throw it.
  5. Kissing Mummy: A protest song is on the cusp of going viral and #santakissedmymumtoo is trending like a sensible winter coat on twitter.
  6. Working one day a year: Large chalet, shiny boots and a flying car – yet he works one day a year. Does not chime with a global population facing austerity measures.
  7. The true meaning of Christmas: Often said not to be Santa Claus. This flies in the face of much of his key messaging.
  8. The Snowman (Mr Frosty): He has a far more compelling emotional narrative/carrot nose. Previously an invaluable third party advocate, Frosty now wants his own day in the sun (yes I know).
  9. People that “don’t believe in him”: This is getting existential.
  10. The little boy that Santa Claus forgot: This kid could bring the whole show down.

*The exception to this rule is George Clooney and his former pet pig.


Female teacher helps school kids to finish they lesson.They sitting all together at one desk.

The future of education – just what are each of the parties saying?

PLMR Group Media Snapshot: November 2023

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