Laura is a Senior Digital Account Manager at PLMR Genesis with a wealth of expertise spanning the broad spectrum of digital marketing, delivering impactful campaigns for clients to enhance brand visibility, commercial results, and consumer engagement.
Combining digital marketing expertise with extensive knowledge of PR and media, Laura’s skills in SEO, PPC, CRO, content marketing, and social media management complement the digital offering at PLMR Genesis. Laura has vast experience of working in-house within the higher education (HE), bioscience, food science, healthcare, beauty and wellness industries.
Laura is a CIPR Accredited PR Practitioner, a hallmark of best practise in PR. In 2020, she was awarded a Distinction in MA Media and Cultural Politics by the University of East Anglia (UEA) and achieved outstanding marks amongst her cohort. She was also awarded a First by the University for BA History in 2015.
Her talent in digital marketing and content management has been recognised with two individual awards. In 2021, she won Silver in the ‘Outstanding Young Communicator of the Year’ category at the CIPR PRide Awards 2021: Anglia, Thames, and Chiltern and the CIM ‘Rising Star’ Silver award at the national HEIST Awards 2020, a national celebration of marketing excellence in the Higher Education (HE) and Further Education (FE).