Joe Tye is an Account Manager at Genesis and brings a depth of experience in strategising and co-ordinating a wide range of PR and marketing activity across both B2B and B2C clients. With a first-class degree in Enterprise and Entrepreneurial Management, Joe joined the Genesis team in 2017 and brings a creative spark to help clients identify new ways to reach and engage with their target audiences.

Since working at Genesis, Joe has developed a passion for the health and education sector, helping clients drive behavioural and lifestyle changes for residents. He has also developed a specialism with B2B clients, co-ordinating digital activity to drive company awareness and increase sales.