Daniel Baynes

Account Director


Best Campaign in Scotland

PRCA Public Affairs Awards


Dan Baynes is Account Director at PLMR, working across several different clients on public affairs, campaigns and media support. Dan previously led on policy and public affairs at the Driver Youth Trust, a charity committed to improving the outcomes of young people who struggle with reading and writing.

Whilst there, Dan oversaw the creation and implementation of the charity’s first external affairs strategy. This led to the Driver Youth Trust giving evidence to the Education Committee on the topic of school exclusions and gaining meetings with government and shadow education Ministers to recommend ways to support young people with literacy difficulties. Dan has presented at the APPG for Dyslexia on the impact of examination reform and on the provision of specialist teachers in England’s school system.

Prior to this, Dan worked for the Labour MP for Chesterfield, Toby Perkins MP, helping to run his Parliamentary office, advising him in his role as Shadow Minister for Small Business and playing an active role in the 2015 General Election campaign.

Dan graduated from the University of Hull with a BA(Hons) in British Politics and Legislative Studies in 2016.

Daniel Baynes's Blogs

Top takeaways from Labour’s Business Conference

2024 – election fever kicks into full swing

Bills, Budgets and By-elections: What to Expect in Parliament in the Coming Months

Terminal for Sunak’s chances or a narrow path to hold on to power? Reflecting on the 20th of July By-Elections

PLMR Insights: Summary of the Spring Budget

PLMR Insights: Labour’s “5 Missions for A Better Britain” Keir Starmer’s Speech

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.