Anokhi Popat

Associate Director - Head of PR

Anokhi has been with PLMR since 2012 and is based in the Midlands office.

Anokhi’s role as Head of PR involves developing media opportunities, advising on and implementing PR strategies on behalf of clients and executing ideas that gain results. She also provides reputational management, ad-hoc digital marketing and internal communications support to a number of clients.

Anokhi has a proven track-record of managing high profile regional, national and international media relations, and over the years she has developed strong contacts across several national media outlets and newswires. With a strong nose for news, she works closely with journalists and clients to develop polling, thought-leading pieces and comment opportunities that lead to wide-spread coverage across national newspapers, broadcast media and the regional press. Recent stories have ranged from nursery staff citing screen time as a major factor in making children less imaginative; a potential ban on glitter and plastic toys in nurseries, right the way through to debates on whether care home staff should wear pyjamas at night-time during their shifts to support residents living with dementia.

Anokhi was also a key member of the PLMR team that secured a government U-turn on the requirements for early years educator apprenticeships. The one-year strategy involved creating a bedrock of support using social media, which was then boosted by a PR and public affairs campaign.

Outside of work, Anokhi is a volunteer ambassador for Brainwave, a national charity that helps children living with disabilities achieve greater independence.

Anokhi Popat's Blogs

EVALUATION ARTICLE: CRISIS COMMUNICATIONS AND MANAGEMENT FOR CARE HOMES

Connecting with Generation Z in 2018

HOW TO ‘PR’ YOUR BRAND THE RIGHT WAY IN 2017

MY PLMR VOLUNTEERING DAY: BRAINWAVE’S LONDON SANTA-DASH

Saturday 14th November: A special moment that I’ll carry with me forever…

MAJORITY OF LONDONERS THINK TAXI APPS ARE GOOD FOR THE CITY

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.