Ali Straker

Head of Content and PR - Genesis

Ali Straker is Head of Content and PR at Genesis and is highly experienced in B2C integrated communications, marketing and events.

She delivers strategic direction, behavioural change communications, content creation for digital and traditional media and reputation management. Ali has a substantial track record of delivering successful marketing and PR programmes at national and local level.

Ali is a former journalist with campaign, press office and digital estate management experience across local government, housing, health and social care and education. Prior to joining Genesis, Ali was Editorial and Content Manager at the British Red Cross overseeing communications output across advocacy, fundraising, international development and UK social care.

Ali has won awards for campaigns, events and reports; demonstrating the breadth of her communications experience. As a trusted advisor, she has provided briefings for ministerial meetings and written speeches for Chief Executives.

Ali graduated from the University of Leicester with a Bsc (Hons) in Sociology, holds post-graduate qualifications in Journalism and content design and is a proud top ten per-cent graduate of the Squared Digital Leadership and Management programme, developed by Google.

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.