Visit Essex is the official tourism board for the Essex region. From afternoon tea and glamping to wildlife parks and zoos, Visit Essex promotes the huge array of activities, events, hotels, restaurants, shopping destinations, attractions and more to residents and beyond.​

As the final part of the Locals campaign, the objectives looked slightly different to the previous phase. During phase five, the ads promoted the Essex Big Weekend, pointing the audience to the free ballot for a chance to win a range of different prizes and activities offered by local businesses.