What is the Labour Party Conference?
The Labour Party Conference is a key event in the political calendar, offering a platform for party members, activists, and stakeholders to debate and shape policy. With the first Labour government in 14 years, the 2024 Labour Party Conference in Liverpool will be a pivotal opportunity for Keir Starmer to present his vision for the country.
More than just speeches and debates, it’s where decisions are made. Throughout the year, party members submit ideas to the National Policy Forum (NPF). These proposals are then brought to Conference for discussion, shaping Labour’s agenda for the months ahead. Delegates from trade unions, affiliated groups, and constituency parties represent a diverse range of views, ensuring that grassroots opinions are heard.
For businesses and organisations, the Conference presents an invaluable opportunity to boost visibility and connect with influential political figures.
What to Expect
The Conference will feature major keynote speeches from Starmer and other cabinet members, along with a wide range of fringe events such as seminars, workshops, and receptions. You can access the full fringe listings guide here, and PLMR is on hand to provide our clients with a comprehensive guide to help you navigate the fringe.
Essential Items to Bring
- Your pass – This is your key to accessing the Conference.
- The guide – A must-have for all the week’s events.
- The app – Customise your own schedule with ease.
Maximising Your Conference Experience
- Have a Fringe Schedule Ready
With hundreds of events over three days, it’s essential to have a well-planned agenda. Review the fringe guide and identify the sessions most relevant to you.
- Know Your Target Stakeholders (and Their Faces!)
You’ll be surrounded by MPs and key stakeholders, so knowing who you need to connect with—and recognising them—is vital. Even if you miss them at an event, you could run into them elsewhere, so be prepared.
- Master Your Elevator Pitch
Opportunities for quick conversations will pop up everywhere. Be ready with a concise, compelling pitch about your goals and key messages. It’s also smart to have two or three thoughtful questions in mind for Q&A sessions—a great way to stand out and follow up afterward.
- Keep Notes
The Conference will be fast-paced, and your conversations may blur together. Take brief notes on key exchanges, so you have something concrete to follow up on after the event.
- Enjoy the Experience!
Conference days are long, but the energy and pace make it exciting. Make time to enjoy the unique atmosphere and maybe even head to the conference bars for a bit of networking in a more relaxed setting – you’re likely to spot the MPs here.
This year’s Labour Party Conference is set to be an exciting and potentially defining moment for the party—and for those attending. Be prepared, stay focused, and make the most of this important event!
