Genesis PR has appointed Matthew Stott as Account Executive to join its growing integrated PR and digital team.

Matthew is a qualified senior journalist who has joined from the East Anglian Daily Times and Ipswich Star, where he started as a trainee reporter in 2012 before becoming Education Correspondent.

He brings with him a broad range of skills and experiences developed at the daily regional newspapers, including copywriting, editing, and social media, and has received recent training in SEO and web analytics.

Penny Arbuthnot, director, Genesis PR, said: “Matt is a great addition to the Genesis team and will be supporting our growth as clients embrace the benefits of seamless integration between PR and digital to achieve their business and marketing objectives.”

Commenting on his new position, Matthew said: “I am delighted to join the growing and award-winning team at Genesis to develop my skillset in a fast-paced, exciting, and rewarding industry.

“The friendly team have already made me feel very welcome and I will strive to help Genesis achieve its ambitions.”

Genesis PR’s services include PR strategy, corporate communications and reputation management, with specialist expertise in integrated social media, digital marketing and SEO. It works with clients in a variety of sectors which include business and professional services, manufacturing and logistics, building and construction, training and education, trade bodies and public sectors.