C&W’s biggest MIPIM yet

Pictured: The MIPIM delegation backing Coventry’s 2021 City of Culture bid

Coventry & Warwickshire took its largest ever regeneration programme to MIPIM – the world’s biggest commercial property development and investment show –  and Advent helped it make an impact.

C&W was part of the wider Midlands Engine for the first time and had a presence in the Midlands UK Pavilion.

Members of the C&W delegation took part in a range of panel debates and information sessions as well as hosting a series of targeted events alongside the huge number of meetings.

Advent provided full PR support before and during the show including written and social media, generating more than 100 tweets and more than 100 media clippings from more than 30 publications and websites.

Advent also hosted two panel sessions and organised and ran a highly-popular Question of Sport – the final event in the Midlands UK Pavilion.

Pictured: The MIPIM delegation backing Coventry’s 2021 City of Culture bid 

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