Red Sun rises at automotive firm

A major multi-million investment deal into a UK automotive company made waves across national and international media, with the help of Advent Communications.

CAD CAM Automotive (CCA) has completed a deal with Red Sun Group – one of China’s Top 500 private sector companies – which involves an investment of £300 million over the next five years and will create up to 1,000 new jobs.

The Advanced Manufacturing and Engineering (AME) and corporate teams from Advent client Wright Hassall acted for CCA on the investment deal.

Advent worked with CCA and Wright Hassall to announce the deal, which created breaking news across a wide range of media, from the BBC and ITV through to The Manufacturer and China Daily.

Pictured – left to right – Adam Roby, Martyn Wheeler and Greg Devine (all CAD CAM Automotive) with Steve Halkett (Wright Hassall) at the official deal signing hosted by the China-Britain Business Council in London

What to expect from Wes Streeting’s first 100 days

PLMR Group Media Snapshot: June 2024

Add PLMR to your contacts

PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.